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International growth with more control over delivery

Australian wellness brand Blanq wanted to reach customers beyond its home market without losing sight of how each order arrives. SuperFulfill helped it open international markets, ship directly from China and select preferred last-mile carriers.

Brand
shopblanq.com
Sector
Beauty & wellness · direct to consumer
Markets
Australia and international
Model in a white top and shorts wearing Blanq Hydrate mouth tape against a stone-coloured wall
Model wearing pink Blanq Hydrate mouth tape, one hand resting against her face, on a soft neutral background

The brand

About Blanq

Blanq is an Australian-owned and designed wellness brand for women who value both function and aesthetics. Co-founder Bianca started it after mouth tape became part of her night routine, but left her lips dry and stripped away the skincare she had applied.

Its first product, Blanq Hydrate, is a mouth tape with a layer of collagen-infused hydrogel, designed to hydrate the lips overnight rather than dry them out. It is sold in one-, two- and three-month supplies.

The brand describes wellness as quiet, subtle and consistent, and sells through its own online store.

Two Blanq Hydrate pouches inside an open, dark brown Blanq gift box

Challenge, solution, outcome

What Blanq needed, and what changed

  1. Challenge

    A route into international markets beyond Australia.

    Solution

    SuperFulfill helped Blanq open international markets, with orders shipped to customers directly from China.

    Outcome

    International markets opened

  2. Challenge

    Avoiding bulk freight to a local 3PL before stock could sell.

    Solution

    Because Blanq fulfils directly from China, it no longer needs to send bulk freight to a local 3PL.

    Outcome

    Bulk freight to a local 3PL removed

  3. Challenge

    More say over which carriers deliver each order.

    Solution

    SuperFulfill helped Blanq select preferred last-mile carriers to support delivery quality.

    Outcome

    Preferred last-mile carriers selected

Qualitative results confirmed by the SuperFulfill team. No figures are published. Carrier options, transit times and tracking depend on the destination and the agreed service.

The workflow change

How Blanq orders flow

Instead of

  1. Stock
  2. Bulk freight
  3. Local 3PL
  4. Customer
Blanq ships directly from China rather than first sending bulk stock to a local 3PL.

With SuperFulfill

  • Blanq stock

    Blanq Hydrate mouth tape

SuperFulfill in China

  1. 1Stock received and checked
  2. 2Orders picked and packed
  3. 3Handed to the preferred last-mile carrier

  • Blanq customers

    In Australia and international markets

Outline of SuperFulfill's standard workflow as used for Blanq orders. Carriers are agreed with the brand for each market.

Talk to us

Taking your brand beyond its home market?

Tell us what you sell and where your customers are. We'll explain how fulfilling from China would work, and which carriers we'd suggest for each market.

Step 1 of 2 · You and your business

Include the country code, for example +44 7700 900123.

For example: US, UK, EU, Australia

Every application is reviewed for fit. Your details are used only to respond to your enquiry.

More client stories

Images and logo: Blanq, from shopblanq.com.