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Lower shipping costs for a growing pet brand

Wagging Rights makes car seats and travel gear that help dogs travel safely. SuperFulfill helped the UK brand reduce its shipping costs through advantageous rates, open international markets and stop sending bulk freight to a local 3PL.

Brand
waggingrightsshop.com
Sector
Pet products · dog car travel
Markets
UK and international
Owner clipping a black Labrador's harness into a Wagging Rights car seat
Border collie lying down in a navy Wagging Rights harness, with a matching rope lead

The brand

About Wagging Rights

Wagging Rights is a UK pet brand focused on safe, calm car journeys for dogs. Its flagship Dog Dock is a car seat that anchors to the seat with ISOFIX clips and reinforced straps, with an inner safety clip for the dog's harness.

The Dog Dock has a non-slip base, side pockets for leads and treats, and a removable, washable liner, and unzips into a bed for use at home. The range also includes adjustable harnesses and leads.

The brand sells through its own online store, offers a lifetime warranty on the Dog Dock, and publishes guidance on UK rules for dogs in cars.

Dachshund resting its head on the edge of a Wagging Rights car seat on a car's back seat

Challenge, solution, outcome

What Wagging Rights needed, and what changed

  1. Challenge

    Lower shipping costs on orders to customers.

    Solution

    SuperFulfill helped Wagging Rights reduce its shipping costs through advantageous shipping rates.

    Outcome

    Reduced shipping costs

  2. Challenge

    A route into international markets beyond the UK.

    Solution

    SuperFulfill helped Wagging Rights open international markets.

    Outcome

    International markets opened

  3. Challenge

    Avoiding bulk freight to a local 3PL.

    Solution

    Fulfilling from China removed the need to send bulk freight to a local 3PL.

    Outcome

    Bulk freight to a local 3PL removed

Qualitative results confirmed by the SuperFulfill team. No figures are published. Shipping rates depend on each product's packed size and weight, the destination and the agreed service.

The workflow change

How Wagging Rights orders flow

Instead of

  1. Stock
  2. Bulk freight
  3. Local 3PL
  4. Customer
Wagging Rights ships directly from China rather than first sending bulk stock to a local 3PL.

With SuperFulfill

  • Wagging Rights stock

    Dog Docks, harnesses and leads

SuperFulfill in China

  1. 1Stock received and checked
  2. 2Orders picked and packed
  3. 3Shipped on the agreed rates

  • Wagging Rights customers

    In the UK and international markets

Outline of SuperFulfill's standard workflow as used for Wagging Rights orders.

Talk to us

Shipping bulky products to customers?

Tell us about your products, their packed sizes and where your customers are. We'll quote shipping for each destination.

Step 1 of 2 · You and your business

Include the country code, for example +44 7700 900123.

For example: US, UK, EU, Australia

Every application is reviewed for fit. Your details are used only to respond to your enquiry.

More client stories

Images and logo: Wagging Rights, from waggingrightsshop.com.