Business model
Multi-channel fulfillment from one stock pool in China
Sell on your store, marketplaces and social commerce, and fulfil every channel from the same inventory in China.
- Your factory
- SuperFulfill, China
- Every channel
Warehouse in China
- 1One stock pool for every channel
- 2Orders picked from the same inventory
- 3Packed and labelled per order
- 4Tracking returned to connected stores
In short
Selling on several channels usually means splitting stock, or reconciling counts between systems. SuperFulfill connects directly to Shopify, TikTok Shop and Amazon, also fulfils WooCommerce, eBay and wholesale orders, and ships them all from one stock pool held in China.
Who it suits
Is this a fit for your business?
- Brands selling on their own store and on one or more marketplaces
- Sellers adding TikTok Shop alongside an existing store
- Brands combining online channels with wholesale or distributor orders
Common challenges
Split inventory
Allocating stock to each channel or marketplace region in advance leaves some channels short while others hold stock.
Different order flows
Each channel sends orders differently and expects tracking back in its own way.
Spikes on one channel
A viral moment on social commerce can empty a channel's allocation in hours.
How orders move
How several channels draw on one stock pool
Where stock comes from, what happens in the warehouse in China, and where orders go.
Shopify
Direct integration
TikTok Shop
Direct integration
Amazon
Direct integration
WooCommerce, eBay, wholesale
Set up at onboarding
Warehouse in China
- 1One stock pool for every channel
- 2Orders picked from the same inventory
- 3Packed and labelled per order
- 4Tracking returned to connected stores
Customers on every channel
Shipped from China on DDP terms
How fulfilling from China helps
What changes when fulfillment runs from China.
Hold stock once
Inventory is held once, in China, instead of being split across regional warehouses for each marketplace.
Direct integrations
Shopify, TikTok Shop and Amazon connect directly; WooCommerce, eBay and wholesale flows are set up at onboarding.
One stock pool for every channel
Orders from every channel are picked from the same inventory, and your account manager keeps you updated on stock levels.
Spikes picked from the same shelves
A spike on one channel is picked from the shared pool instead of waiting for a transfer between warehouses.
Services
The services that matter most here.
Workflow
Illustrative example: one product on three channels
- 1Stock for the product is held once at your assigned warehouse in China.
- 2Orders arrive from your Shopify store, your Amazon listing and your TikTok Shop through their integrations.
- 3Each order is picked from the same pool, packed and shipped on the carrier chosen for its destination.
- 4Tracking returns to the channel the order came from.
An illustration of how channels share one stock pool, not a client account.
Good to know
What to plan for.
We'd rather you know these before applying.
- Every enquiry is reviewed individually: tell us your products, typical monthly orders and markets, and we confirm what we can handle before we quote.
- WooCommerce and eBay are supported channels rather than one-click apps: order and tracking sync is confirmed for your store at onboarding.
- Wholesale orders are priced as a custom quote.
Client stories
Brands already fulfilling this way.
Consumer electronics · smartphones for seniors
Senifone
Support for worldwide expansion, careful shipping of high-value devices, and wholesale deliveries to distribution partners.
Read the Senifone storyDirect orders to individual customers alongside wholesale orders and partner deliveries.
FAQ
Multi-channel ecommerce: common questions
Which channels connect directly?
Shopify, TikTok Shop and Amazon connect directly. WooCommerce, eBay and B2B or wholesale orders are also fulfilled, with the order flow set up at onboarding.
Do we need separate stock for each marketplace?
No. Inventory is held once, in China, and orders from each channel are picked from it.
Get a quote
Selling on more than one channel?
Tell us your channels, products and markets. We'll explain how they would run from one stock pool in China.
What we need for a quote
- Your brand and store link, and the platforms you sell on
- Roughly how many orders you ship per month
- The countries you sell to most
- A product list with sizes and weights, or a link if you need sourcing
- Average units per order
- Every channel you sell on, and roughly how orders split between them
Selling on more than one channel?
Tell us your channels, products and markets. We'll explain how they would run from one stock pool in China.