Business model
Fulfillment for brands that launch in drops
Release when the product is ready, not when the freight arrives. Ship each drop from China, straight to the customers who were waiting for it.
- Your factory
- SuperFulfill, China
- Your customers
Warehouse in China
- 1Release checked in before launch
- 2Held in one stock pool
- 3Orders picked and packed as they arrive
- 4Restocks planned within China
In short
A drop concentrates demand into a short window. When stock first has to cross an ocean to an overseas warehouse, the launch date is set by freight. Fulfilling from China lets production, launch and dispatch sit closer together, and keeps every size of a release in one stock pool.
Who it suits
Is this a fit for your business?
- Streetwear and fashion labels releasing timed collections
- Brands running early-access lists and limited runs
- Labels collaborating with artists or other brands on one-off releases
Common challenges
Launches tied to freight
If bulk stock must reach an overseas warehouse first, the drop waits for the ship.
Unpredictable size demand
Splitting a limited run across regions in advance leaves one region sold out while another holds stock.
A burst of orders at once
A drop's orders arrive together and every customer expects quick dispatch.
How orders move
How a drop runs from China
Where stock comes from, what happens in the warehouse in China, and where orders go.
Production run
The full release, every size
Launch date
Shared with your account manager
Warehouse in China
- 1Release checked in before launch
- 2Held in one stock pool
- 3Orders picked and packed as they arrive
- 4Restocks planned within China
Waiting customers
Orders shipped from China
Your next drop
Production, launch and dispatch planned together
How fulfilling from China helps
What changes when fulfillment runs from China.
Ship from China
Orders ship directly from China rather than after bulk stock has moved to a warehouse overseas.
Launch on your schedule
With no inbound ocean leg to wait for, production, launch and dispatch can be planned closer together.
One pool for the whole release
Every size and colour stays in one stock pool, so the first markets to buy aren't limited by an allocation made weeks earlier.
Restock within China
If a line sells through and you remake it, the restock moves within China, not across an ocean.
Services
The services that matter most here.
Workflow
Illustrative example: a Friday release
- 1The finished run arrives at your assigned warehouse in China and is checked and shelved before launch day.
- 2Your account manager confirms the release date and expected order volume with the team.
- 3The drop goes live; orders flow in from your store and are picked from one stock pool and packed.
- 4The bestselling colourway is remade, and the restock moves from the factory to our shelves within China.
An illustration of how a drop runs from China, not a client account. Timings depend on your factory, markets and carriers.
Good to know
What to plan for.
We'd rather you know these before applying.
- Every enquiry is reviewed individually: tell us your products, typical monthly orders and markets, and we confirm what we can handle before we quote.
- Delivery times depend on the destination, the carrier and the service level chosen.
- Tell us your release calendar and expected launch volumes when you enquire, so capacity and timings can be agreed before your first drop.
Client stories
Brands already fulfilling this way.
Streetwear · drop-based fashion
StreetX
Reduced freight times, shipping directly from China, and more flexibility around product drops.
Read the StreetX storyReduced freight times, shipping directly from China, and more flexibility around product drops.
FAQ
Product drops: common questions
Does shipping from China change our launch dates?
It removes the wait for bulk freight to reach an overseas warehouse before you can sell, so launch timing is tied less to freight schedules. StreetX gained more flexibility around its drops this way.
Can you handle a burst of orders on release day?
Tell us your expected volumes and release dates when you enquire; your account manager agrees capacity and timings with you before the first drop.
What if one size sells out?
Stock for every size stays in one pool, and if you remake a line, the restock moves from your factory to our shelves within China.
Get a quote
Planning your next drop?
Tell us how you release, what you make and where you sell. We'll show you how fulfilling from China would fit your launch calendar.
What we need for a quote
- Your brand and store link, and the platforms you sell on
- Roughly how many orders you ship per month
- The countries you sell to most
- A product list with sizes and weights, or a link if you need sourcing
- Average units per order
- Your release calendar and expected orders per drop
Planning your next drop?
Tell us how you release, what you make and where you sell. We'll show you how fulfilling from China would fit your launch calendar.