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Shipping StreetX drops straight from China

An Australian streetwear label that launches in drops needed less waiting between production and dispatch. SuperFulfill helped reduce freight times and gave the team more room to plan each release.

Brand
streetx.com
Sector
Streetwear · drop-based fashion
Markets
Australia and international
Model in a pale blue StreetX tee, with two others wearing X-print tees behind him, from the StreetX Europa collection campaign
Four models wearing StreetX graphic tees and a green track jacket in an ornate chapel, from the StreetX Europa collection campaign

The brand

About StreetX

StreetX is an Australian streetwear label founded in 2011. It describes itself as built on community and a personable approach, with a voice full of Australian slang and mateship.

The brand sells through its own online store and reaches beyond Australia through pop-up shops and collaborations with artists and other labels. Its range spans graphic tees, hoodies, outerwear and headwear, alongside a training line of gis, rash guards and grappling shorts.

New collections are released as timed drops, with customers signing up for early access ahead of launch.

Challenge, solution, outcome

What StreetX needed, and what changed

  1. Challenge

    Shorter freight times between production and the customer.

    Solution

    SuperFulfill helped StreetX reduce its freight times.

    Outcome

    Reduced freight times

  2. Challenge

    The ability to ship orders directly from where the product is made.

    Solution

    SuperFulfill enabled StreetX to ship orders directly from China, rather than first moving bulk stock to a warehouse overseas.

    Outcome

    Orders shipped directly from China

  3. Challenge

    More flexibility to plan production, launch and dispatch around each drop.

    Solution

    Fulfilling from China gave the StreetX team more flexibility around its product drops.

    Outcome

    More flexibility around product drops

Qualitative results confirmed by the SuperFulfill team. No figures are published.

The workflow change

How StreetX orders flow

Instead of

  1. Production
  2. Bulk freight
  3. Overseas warehouse
  4. Customer
StreetX ships directly from China rather than first moving bulk stock to a warehouse overseas.

With SuperFulfill

  • StreetX production

    Stock for each new drop

SuperFulfill in China

  1. 1Stock received and checked
  2. 2Held in one pool in China
  3. 3Orders shipped directly from China

  • StreetX customers

    In Australia and internationally

Outline of SuperFulfill's standard workflow as used for StreetX orders. Drop-specific arrangements are agreed with the brand.

Talk to us

Planning your next drop?

Tell us how you release, what you make and where you sell. We'll show you how fulfilling from China would fit your launch calendar.

Step 1 of 2 · You and your business

Include the country code, for example +44 7700 900123.

For example: US, UK, EU, Australia

Every application is reviewed for fit. Your details are used only to respond to your enquiry.

More client stories

Images and logo: StreetX, from streetx.com.