Supported channel
B2B & wholesale fulfillment from China
Bulk, carton and pallet orders to retailers and distributors fulfilled from SuperFulfill's China network, with inbound QC, sourcing and DDP shipping as standard.
In short
Alongside direct-to-consumer parcels, SuperFulfill fulfils B2B and wholesale orders: bulk, carton and pallet shipments to retailers and distributors, prepared from the same inspected stock in our warehouses in China. Wholesale orders are often larger than e-commerce parcels, so they are priced as a custom quote, and wholesale flows are set up per client with your account team.
How B2B / Wholesale fulfillment works with SuperFulfill
Bulk, carton & pallet orders
Retailer and distributor orders are prepared from the same inspected stock pool as your direct-to-consumer parcels.
Checked on arrival
Each inbound batch is counted against your packing list, checked for condition and photographed before it's shelved.
Sourcing & supplier finding
Already have a manufacturer or need a new one? Our team in China helps brands source products and find reliable suppliers in China.
An account manager you can message
Your account manager works with you in a shared WhatsApp group: people who know your products, not a ticket queue.
Who it suits
Is this a fit for your business?
- Brands supplying retailers or distribution partners as well as selling direct
- Brands entering new countries through a distributor before selling direct there
- Product companies that want consumer and trade orders to draw on one inspected stock pool
Common challenges
Two stock pools
Keeping separate stock for trade and consumer orders makes both harder to plan.
Different order shapes
A distributor order is cartons or pallets, not a parcel, and needs its own preparation and pricing.
Quality at volume
A problem in a wholesale shipment reaches a partner's shelves in bulk.
How orders move
How direct and wholesale orders share one stock pool
Where stock comes from, what happens in the warehouse in China, and where orders go.
One production run
Delivered to our warehouse
Two kinds of order
Store orders and partner purchase orders
Warehouse in China
- 1Stock checked and shelved once
- 2Store orders packed as parcels
- 3Wholesale orders prepared as cartons or pallets
- 4Shipped to the destinations agreed
Individual customers
Parcels from your store
Retailers and distributors
Bulk orders, priced as a custom quote
Services
The services that matter most here.
Workflow
Illustrative example: a distributor order alongside online sales
- 1Your stock is held and inspected at your assigned warehouse in China.
- 2Consumer orders from your store ship as parcels each day.
- 3A distributor places an order; your account team prepares it as cartons or pallets from the same stock.
- 4The shipment is priced as a custom quote and sent on the agreed service to the partner.
An illustration of how wholesale and direct orders run together, not a client account.
Good to know
What to plan for.
We'd rather you know these before applying.
- Every enquiry is reviewed individually: tell us your products, typical monthly orders and markets, and we confirm what we can handle before we quote.
- Wholesale orders are priced as a custom quote, and wholesale flows are set up per client with your account team.
- Delivery is available to the destinations and partners agreed for each account.
Client stories
Brands already fulfilling this way.
Consumer electronics · smartphones for seniors
Senifone
Support for worldwide expansion, careful shipping of high-value devices, and wholesale deliveries to distribution partners.
Read the Senifone storyWholesale orders and deliveries to distribution partners, alongside orders to individual customers.
FAQ
Wholesale distribution: common questions
Can wholesale and consumer orders share stock?
Yes. Retailer and distributor orders are prepared from the same inspected stock pool as your direct-to-consumer parcels.
How are wholesale orders priced?
Wholesale orders are often larger than e-commerce parcels, so they are priced as a custom quote.
Get a quote
Supplying partners as well as customers?
Tell us about your products, your partners and your direct sales. We'll explain how both would run from one stock pool.
What we need for a quote
- Your brand and store link, and the platforms you sell on
- Roughly how many orders you ship per month
- The countries you sell to most
- A product list with sizes and weights, or a link if you need sourcing
- Average units per order
- Typical wholesale order size (cartons or pallets) and where partners are based
Supplying partners as well as customers?
Tell us about your products, your partners and your direct sales. We'll explain how both would run from one stock pool.